establishing a new destination for christmas gifting
Boux Avenue wanted to be the Christmas gifting destination in 2018.
Their consumers are attracted to exclusivity. Real-world experiences are an increasingly valuable social commodity for them. They want to give gifts at Christmas, that are considered thoughtful.
Thoughtfulness is often measured by the symbolism a gift affords. For example, a gift from the iconic Savile Row implies that more thought went into it.
Building from these insights, our strategy was to deliver an unforgettable experience.
Through crafted storytelling, we introduced the latest iconic shopping destination – an immersive pop-up experience around a real life Boux Avenue in the heart of London.
