On a mission to get Britain cooking
restaurant quality meals
Competition is heating up. There are several brands answering the all-important question - “what’s for dinner”.
People are bombarded with messages from food brands talking about convenience, variety and discovery. We needed to establish Simply Cook as the leading solution to boring mealtimes.
We discovered that people want to try new flavours, but they’re not doing enough of it because creating flavoursome meals at home is hard.
Our strategy was to encourage consumers to break-free from meal monotony with the promise of “flavour” that lets you cook unique dishes with confidence.
The “Knock your socks off Flavour” campaign was designed to bring Simply Cook flavours to life, establishing why it’s restaurant quality and how it’s the best possible mealtime solution.