TM LEWIN

enlisting trust in heritage

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This concept was for a campaign designed to create fame and interest for TM Lewin amongst a younger 25-34-year-old audience, who are yet to establish their brand of choice for workwear.

Research revealed that Mr. T.M. Lewin was the original inventor of the modern-day shirt. Buttons down the front instead of the back!

Our strategy was to enlist ‘trust’. Trust in heritage, premium quality, expertise, service.

The concept was to highlight the craft, detail, effort and time that goes into every piece of T.M. Lewin apparel. And shopping at T.M. Lewin was a status symbol, that was affordable.